"We have grown there in those markets and we are confident of doing the same in India," Segler added.
He
said the Indian market is now ready for a brand like the Mini as the
country has become a part of the global community when it comes to
lifestyle trends.
"More
Indians are travelling and living abroad, they have network overseas
and are more aware of trends," Segler said. To start with, the Mini will
have its separate showrooms, two in Delhi and one in Mumbai. "For the
initial years, we will keep the numbers that way and will focus on brand
building in India," he said.
In
terms of sales, the company is not looking at volumes, he said, adding
that there were no plans to assemble the car in India in the near
future.
The car will be imported as completely built unit.
The Mini is here:
The BMW Group launched its iconic Mini brand in India with four models
priced up to Rs 31.99 lakh after having decided against such a move in
the past.
The
company has introduced four variants of the Mini. While the Mini Cooper
will be priced Rs 24.9 lakh, the Mini Cooper S comes with a price tag
of Rs 27.9 lakh.
The Mini Convertible is priced at Rs 29.99 lakh, while the Mini Cooper S Countryman has a price tag of Rs 31.99 lakh.
The
BMW group had earlier planned to bring the car to the country by 2009,
but shelved the plan on account of market conditions.
"Yes,
it's a bit delayed but not too late for the Mini to be launched in
India," Kay Segler, Senior Vice-President, Mini Brand Management and
Business Coordination, said.
0 comments:
Post a Comment